Samples
See a full banner set
Every scratch-to-win ad needs six states plus a campaign image. These sets came out of Banner Buddy from a one-line brief, shown as exported.
Campus Brew Co.: Library Latte Scratch-to-Win
Brief: A campus coffee shop giving away lattes to students during fall study season. Prize: Free 16oz latte. Size: Mobile Banner, 320x50.
1. Scratch-to-Win
The ad people see first and scratch.
2. Win
Shown when the scratch reveals a prize.
3. Lose
Shown when there is no prize: a brand moment instead of a dead end.
4. Redeem
Tap to claim the prize.
5. Default
A plain brand ad for placements outside the game.
6. Fallback
Shown when the scratch game can't run.
7. Campaign Image
Square image for the redeem page and campaign logo.
Sundae Sky Creamery: Fall Scoop Giveaway
Brief: A neighborhood ice cream shop running a fall giveaway for a free scoop. Prize: Free single scoop. Size: Mobile Banner, 320x50.
1. Scratch-to-Win
The ad people see first and scratch.
2. Win
Shown when the scratch reveals a prize.
3. Lose
Shown when there is no prize: a brand moment instead of a dead end.
4. Redeem
Tap to claim the prize.
5. Default
A plain brand ad for placements outside the game.
6. Fallback
Shown when the scratch game can't run.
7. Campaign Image
Square image for the redeem page and campaign logo.
