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Build a complete Banner Buddy scratch-to-win banner set. Follow these steps exactly and do not skip any.

INPUTS
- Brand: [brand name]
- Product / offer: [what is being promoted, concretely]
- Audience: [who the ad is for]
- Industry: [industry]
- Prize: [exact prize, e.g. free 16oz pumpkin spice latte]
- Format: Mobile Banner (320x50)
- Art direction: [setting, mood, palette, props, illustration or photo style]
BRAND KIT (applied to every image; the primary color is also the CTA button color)
- Primary color: [hex, e.g. #C2410C]
- Secondary color: [hex, e.g. #FDE68A]
- Visual style: [flat-illustration | photo | 3d | minimal | hand-drawn | retro]
- Mood: [3-5 words, e.g. cozy, upbeat, student-friendly]
- Logo URL: none

STEPS
1. create_campaign with: name, brandName, targetAudience, industry, giveaway = prize, productDescription = product, bannerDescription = art direction, and the brand kit: brandColor, secondaryColor, visualStyle, brandMood = mood.
2. run_research on the campaign. From the results choose ONE headline (2-5 words) and ONE CTA (1-3 words). Neither may contain these words: scratch, win, wins, won, winner, prize, play, reveal, lucky, jackpot. They appear on the Brand and Fallback banners, which run outside the game, and the server drops game copy there.
3. generate_banner for "scratch" in Mobile Banner (320x50) WITHOUT a creativeId. Keep the creativeId it returns.
4. generate_banner for win, lose, redeem, brand, fallback, each WITH that creativeId, at the same time (parallel tool calls if your client allows; otherwise in that order). When those are done, one more generate_banner with state "campaign" and the same creativeId: the separate 300x300 campaign image (the redeem-page picture and campaign logo; it ignores the format). 7 images in all.
5. For every generate_banner call pass: headline, cta and styleNotes (brandColor only to override the kit). styleNotes must name the concrete scene, main subject, palette and mood for that state in under 40 words, using the art direction:
   - scratch: the teaser: brand-world scene with the product on the left and calm space for the words
   - win: the prize itself, large and front and center, in a celebration moment
   - lose: the brand's default look with the product as hero subject, warm and upbeat; no prize, no sad imagery
   - redeem: the prize as hero subject in a rewarding, claim-it moment
   - brand: a tight premium close-up of the product on a soft warm glow; no game elements
   - fallback: a wider lifestyle shot of the product in its setting on a bold brand-color field, clearly different from Default; no scratch panels, coins, tickets or other game cues
   - campaign: the 300x300 campaign image (redeem-page picture and campaign logo): the product alone, centred like an app icon in the upper three quarters of a flat brand-color field, bottom fifth left plain for the logo; no scene, no game cues. Always square, whatever the format
   LAYOUT for Mobile Banner (320x50): text sits in the middle and right of the banner, so the hero goes in the LEFT third. Put that in every banner state's styleNotes, keep the hero object whole (no cropped people), and keep the text area plain background. The campaign image is square: hero centred, no layout note.
6. If a state fails, read the error, retry that state once, then report it. Never create a second banner set unless asked.
7. export_campaign for the banner set. Reply with: the ZIP link, the editor link, each state's image link, and credits used.

RULES: one banner set per run. styleNotes describe the picture only, never words: the server draws each state's text on top, sized to fit (scratch: 'Win <prize>!' + Scratch Now; win: 'You Won <prize>!'; lose: brand + Try Again Next Time; redeem: 'Your <prize>' + Tap to Redeem!; brand and fallback: brand + your CTA; campaign: brand name only, and nothing when a logo is set). Long prizes are shortened automatically for thin formats (e.g. 'free 16oz pumpkin spice latte' becomes 'Free Latte').

Build a Banner Buddy scratch-to-win campaign with 3 complete banner sets (one per format: six banner states plus the 300x300 campaign image), 21 images total.
Use only the banner-buddy MCP tools. Follow every step in order. Do not skip, merge or reorder steps.

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INPUTS
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Campaign name: [campaign name]
Brand: [brand name]
Industry: [industry]
Audience: [who the ad is for: age, situation, what they care about]
Campaign goal: [what the campaign should achieve]
Product: [what is being promoted, concretely]
Prize (exact wording): [exact prize, e.g. free 16oz pumpkin spice latte]
Hero object: [the one hero object, e.g. a steaming orange latte cup]
Setting: [the setting, e.g. a cozy campus cafe in autumn]
Art direction: [setting, light, palette, props, illustration or photo style]

BRAND KIT (applies to every image; the primary color is also the CTA button color)
- brandColor: [hex, e.g. #C2410C]
- secondaryColor: [hex, e.g. #FDE68A]
- visualStyle: [flat-illustration | photo | 3d | minimal | hand-drawn | retro]
- brandMood: [3-5 words, e.g. cozy, upbeat, student-friendly]
- Logo URL: none

FORMATS (use these exact names; build them in this order)
1. "Mobile Banner" (320x50)  layout: STRIP
2. "Leaderboard" (728x90)  layout: STRIP
3. "Medium Rectangle" (300x250)  layout: BOX

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STEP 1: CAMPAIGN (free)
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1a. Call list_campaigns. If a campaign named "[campaign name]" already exists, reuse its campaignId and call update_campaign
    with the fields below instead of creating a new one.
1b. Otherwise call create_campaign with: name, brandName, targetAudience = Audience, industry, campaignGoal,
    productDescription = Product, giveaway = Prize (exact wording), bannerDescription = Art direction,
    brandColor, secondaryColor, visualStyle, brandMood. Save the campaignId.

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STEP 2: RESEARCH AND COPY (free, 20-50 seconds)
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2a. Call run_research on the campaignId once. Do not call it again.
2b. From the copy suggestions choose ONE headline and ONE CTA, and use the same pair for every call:
    - Headline: 2 to 5 words.
    - CTA: 1 to 3 words, an action (e.g. "Order Now", "Grab Yours").
    - NEITHER may contain these words: scratch, win, wins, won, winner, prize, play, reveal, lucky, jackpot.
      (They appear on the Brand and Fallback banners, which run outside the game; game words get dropped.)
    - If no suggestion fits these rules, write your own that does.
2c. Tell me the headline and CTA you chose, then continue without waiting.

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STEP 3: GENERATE (1 credit per call, 10-40 seconds each)
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For EACH format in the order listed, build one full set of seven images:
  3a. generate_banner with state "scratch", format = the exact format name, and NO creativeId.
      Save the creativeId it returns. This is that format's banner set.
  3b. generate_banner for "win", "lose", "redeem", "brand", "fallback", each WITH that creativeId
      (do not pass format again). Send these five at the same time if your client allows parallel
      tool calls (a set then takes about 30 seconds instead of 80); otherwise in that order.
  3c. Wait for 3b to finish: the campaign image is styled after the Default (brand) banner.
  3d. generate_banner with state "campaign" WITH that creativeId: the separate 300x300 campaign image
      (the redeem-page picture and campaign logo). It ignores the format and is always square.
  3e. Finish all seven images of one format before starting the next format.

Every generate_banner call passes: campaignId, state, headline, cta, styleNotes.
Do NOT pass prizeText or brandColor (they come from the campaign).

styleNotes: copy the text for the state AND the format's layout exactly from the tables below.
styleNotes describe the picture only. Never put words, slogans, prices or button labels in styleNotes:
the server draws all text (brand name, prize, headline, CTA button) on top of the image afterwards.

STRIP layout styleNotes (Mobile Banner, Leaderboard; text sits in the middle and right of the banner, so the hero goes in the LEFT third):
- scratch:  Teaser scene in [the setting, e.g. a cozy campus cafe in autumn]. [the one hero object, e.g. a steaming orange latte cup], whole and fully in frame, in the left third. Right two-thirds: soft blurred background, plain and empty. Festive, inviting.
- win:      Celebration. The prize, [the one hero object, e.g. a steaming orange latte cup], shown whole and slightly larger, in the left third, with a warm glow and a few festive accents. Right two-thirds: soft gradient, plain and empty. Joyful, rewarding.
- lose:     The brand's default look in [the setting, e.g. a cozy campus cafe in autumn]. [the one hero object, e.g. a steaming orange latte cup], whole, in the left third. Right two-thirds: calm blurred background, plain and empty. Warm and upbeat; no prize, confetti or sad imagery.
- redeem:   Claim-it moment. The prize, [the one hero object, e.g. a steaming orange latte cup], shown whole, in the left third, with a warm spotlight glow. Right two-thirds: plain gradient, empty. Rewarding and inviting.
- brand:    Tight premium close-up of [the one hero object, e.g. a steaming orange latte cup], large, in the left third, soft warm glow and bokeh behind it. Right two-thirds: soft glow, empty. Brand-forward; no game elements.
- fallback: Wider lifestyle shot: camera pulled back to show [the one hero object, e.g. a steaming orange latte cup] in [the setting, e.g. a cozy campus cafe in autumn], smaller in frame, in the left third, on a bold brand-color field. Right two-thirds: flat brand color, empty. Must look clearly different from Default. No scratch panels, coins, tickets, confetti or game cues.

BOX layout styleNotes (Medium Rectangle; text sits in a band along the bottom, so the hero goes in the UPPER half):
- scratch:  Teaser scene in [the setting, e.g. a cozy campus cafe in autumn]. [the one hero object, e.g. a steaming orange latte cup], whole and fully in frame, in the upper half, centered. Lower half: soft blurred background, plain and empty. Festive, inviting.
- win:      Celebration. The prize, [the one hero object, e.g. a steaming orange latte cup], shown whole and slightly larger, in the upper half, centered, with a warm glow and a few festive accents. Lower half: soft gradient, plain and empty. Joyful, rewarding.
- lose:     The brand's default look in [the setting, e.g. a cozy campus cafe in autumn]. [the one hero object, e.g. a steaming orange latte cup], whole, in the upper half, centered. Lower half: calm blurred background, plain and empty. Warm and upbeat; no prize, confetti or sad imagery.
- redeem:   Claim-it moment. The prize, [the one hero object, e.g. a steaming orange latte cup], shown whole, in the upper half, centered, with a warm spotlight glow. Lower half: plain gradient, empty. Rewarding and inviting.
- brand:    Tight premium close-up of [the one hero object, e.g. a steaming orange latte cup], large, in the upper half, centered, soft warm glow and bokeh behind it. Lower half: soft glow, empty. Brand-forward; no game elements.
- fallback: Wider lifestyle shot: camera pulled back to show [the one hero object, e.g. a steaming orange latte cup] in [the setting, e.g. a cozy campus cafe in autumn], smaller in frame, in the upper half, centered, on a bold brand-color field. Lower half: flat brand color, empty. Must look clearly different from Default. No scratch panels, coins, tickets, confetti or game cues.

CAMPAIGN IMAGE styleNotes (every format, always 300x300):
- campaign: App-icon style tile. [the one hero object, e.g. a steaming orange latte cup] alone, whole and large, centred left-to-right in the upper three quarters of a flat brand-color field with a soft glow behind it; the bottom fifth is plain flat background only (the logo goes there). No scene, props, people or game cues. Must read as a small thumbnail.

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STEP 4: ERRORS
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- If a call fails, read the error and retry that SAME state once with the same inputs.
- If it fails a second time, record the state, format and error message, then continue with the next state.
- If "scratch" fails twice for a format, skip that whole format (there is no creativeId to add to) and move on.
- Never start a second banner set for a format that already has one. Never re-run completed states.
- If an error mentions credits or the API key, stop and tell me.

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STEP 5: VERIFY (free)
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Call get_campaign on the campaignId. Confirm each of the 3 banner sets has an image for all six banner states AND a campaignImage.
If any state is missing and was not already retried twice, generate it now (same creativeId, same inputs).

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STEP 6: EXPORT (free)
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Call export_campaign with the campaignId and NO creativeId (exports every set, one ZIP each).

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STEP 7: REPORT
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Reply with:
1. Headline and CTA used.
2. A table: Format | Size | ZIP link | Images done (x/7, campaign image included) | Failed states and errors
3. Every image link, grouped by format, in state order (scratch, win, lose, redeem, brand, fallback, campaign).
4. The editor link.
5. Credits used (expected 21) and credits left.