The creative studio for SkratchAds™
Banner Buddy is where a scratch campaign gets made.
SkratchAds is the network your ads run on. Banner Buddy is the companion app that builds the creative for it: research the audience, generate all six banner states in one pass plus the campaign image, edit anything, and export a set that is ready to go live.
How the two fit together
One makes the ad. One runs it.
The network
SkratchAds™
The scratch-off ad network. A banner-sized game a user chooses to play: they scratch, they might win something real, and the brand lands at the moment attention is highest. Publishers place one tag; advertisers pay per scratch.
skratchads.com →The studio
Banner Buddy
The companion app you are in right now. A scratch unit needs six coordinated images per size plus a campaign image, which is what makes the format expensive to produce by hand. Banner Buddy removes that bottleneck, so a campaign is an afternoon of work instead of a week of design.
You are here
What the app does
Six things, one place.
Everything a scratch creative needs, without leaving the browser or opening a design file.
Campaign briefs
Set the brand, the audience, the industry and the prize once. Every prompt downstream is built from that brief, so the creative argues from your positioning instead of generic ad language.
Audience research
Banner Buddy searches the open web for what your audience actually responds to: which prizes land, what language they use, what objections come up. Save a report and reuse it across campaigns.
Six states in one pass
One click generates every banner state a scratch unit needs. Each image references the last, so the sequence reads as one campaign rather than six unrelated pictures. The square campaign image, the redeem-page picture and campaign logo, comes at the end of the same run.
Variations to test
Generate several takes on the same state and keep the one that works. Testing creative is the cheapest performance lever you have.
A real canvas editor
Nothing is baked in. Move and restyle text, upload your logo and brand fonts, start from a template, swap a background, or fix the one word the AI got wrong.
Export ready to run
Download every state at full resolution, organised by format, in one archive you can hand to an ad server or a publisher without renaming a thing.
How to use it
Brief to export, in five steps.
Start a campaign
Name it, set the brand, audience and prize. Your company details carry over from Settings, so you type them once.
Research the audience
Optional, usually worth it. Findings feed straight into the prompts, and the report is saved to reuse later.
Generate
Pick your formats and generate all six banner states. The cost in credits is shown before you start; a progress bar tracks each state as it lands, then the 300x300 campaign image is made as a separate last step.
Edit and vary
Adjust anything on the canvas. Regenerate a single state if one misses, without touching the other five.
Export
Download the full set per format, or save and come back. Everything stays in your Creatives library.
The unit
Six states make one scratch ad.
A scratch unit is a short sequence, not a single image. Banner Buddy generates the whole sequence in one visual style so it reads as one campaign, then a seventh, square image that stands for the campaign itself.
The invite, before anyone touches it.
The prize reveal for a scratch that pays off.
The near miss. Engaged, attention still primed.
How a winner claims it, where the opt-in email is captured.
The advertiser's message, at peak attention.
A static ad, served when the interactive unit can't load.
A square 300x300 tile made on its own: the picture on the redeem page, and the campaign's logo. It sits outside the sequence, keeps its square shape in every ad size, and ships as file 7 of every export.
Formats
10 standard sizes, generated together.
Select as many as you need before generating and Banner Buddy produces a full set for each, composed for that size rather than stretched from one master.
Mobile
Desktop
Credits
One credit, one image.
Generating is the only thing that costs anything. Editing, exporting and saving are free.
A full run
6 credits per format, because a run generates all six banner states.
Campaign image
1 more credit per set, made once at the end of a run and kept until you regenerate it from its own tab.
Three formats
18 credits for the runs, 21 with a campaign image each. The exact cost shows next to the Generate button before you start.
Partial failures
You are charged only for images that come back, never for one that failed.
Running low
Generate is disabled with the shortfall spelled out, instead of failing halfway.
Your balance, account ID and plan are in Settings.
Works with AI agents
Let your AI agent build the banner sets.
Banner Buddy includes an MCP server. Connect Claude Code, Claude Desktop, Cursor, VS Code or any MCP-compatible agent with an API key from Settings, and it can research, generate and export using the same credits as the editor.
Common questions
Good to know.
One credit buys one generated image. A run is six banner states per format, so one format costs six credits and three formats cost eighteen; the campaign image is one more credit per set. The exact cost appears next to the Generate button before you start, and you are charged only for images that actually come back.
The seventh image of a set: a 300x300 square (exported at 600x600) that SkratchAds shows on the redeem page and uses as the campaign's logo. It is made as the last, separate step of a run (and kept on later runs), or on its own from the Campaign Image tab or the MCP connector, styled after the set's Default banner, and exported as file 7 of the ZIP.
Regenerate just that state, or fix it on the canvas. You never have to redo the whole set. Editing and exporting cost nothing; only generating an image spends a credit.
No. Exports are ordinary image files and work anywhere you can place a banner. They are built for the scratch mechanic, so they perform best on the SkratchAds network, but nothing locks them to it.
Yes. Upload a logo and custom font files in the editor and they become available to every text object on the canvas. Your company name and website from Settings are the defaults for new campaigns.
Most accounts are active as soon as you confirm your email. A few are held for a quick manual check, usually within one business day, and you get an email once approved. Your account ID, the BB-number in Settings, is the fastest way for us to find you if something goes wrong.
You do. Export it and run it wherever you like. Banner Buddy is a tool for making the work, not a licence on it.
Make something worth scratching.
Stuck on something? Email us and quote the account ID from your Settings page. It is the quickest way for us to see exactly what you see.